CONCEPTION & ORGANIZATION
• How to Begin
• Mission Statement and Master Plan
• Organization: Incorporation?
• Location and Site Plans
• Event Theme, Format and Duration
• Goal Setting and Philosophy
• Staying Focused
• Avoiding Obstacles
• Partnering

BUDGETING & SPONSORSHIPS
• Costs of Doing Business
• Cutting Costs: Trade Outs
• Budgeting to Break Even at 50%
• How to Package Sponsorships
• Developing Sponsorship Prospects
• Working with Support Groups
• Scheduling Cash Flow

TIMING & SCHEDULING
• Clearing and Calendar
• Developing a Time Line
• Avoiding or Complementing ³Conflicts²
• Working Well in Advance
• Preparation, Execution and Follow-up

MARKETING & COMMUNITY RELATIONS
• Doing Your Homework
• Promotional Opportunities
• Choosing Your Targets
• Who is Your Primary Customer?
• Making and Fulfilling Commitments
• Public Relations and Choosing Media

SITE PLANNING & DEVELOPMENT
• Master Plans
• Visitor Plan
• Staff and Workers Plan
• Technical Site Plan
• Detailed Site Planning of Specific Areas
• State and County Health Regulations
• Traffic Flow
• Drainage, Safety, Stability
• Identification by Area for Emergency Services

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ALL FACETS OF PRODUCTION
• Choosing and Designing the Event Site(s)
• Staging, Sound and Lights
• Performer and Artist Accommodation
• Staffing and Their Needs
• Traffic and Security

GRAPHIC DESIGN & ADVERTISING
• Event Logo and Design
• Creating Visual Excitement
• Establishing What to Expect
• Easy Information Access
• Brochures, Posters, Flyers, Layouts
• Sponsor Involvement

WEBSITE HOSTING & DESIGN
• Webmaster Services
• Design Development and Maintenance of Website
• E-mail Set-up and Consulting
• Mailing List Management/Linkage with Website
• Linking with Compatible Sites
• Integration with Balance of Marketing Plan

VOLUNTEER PARTICIPATION
• Organizing Options
• Recruiting
• Training
• Retaining
• Rewarding
• Leadership Development
• Building Teamwork

© 2003 Rod Kennedy
Rod Kennedy & Associates

KERRVILLE, TEXAS: Rod Kennedy

Rod Kennedy & Associates
P.O. Box 293644
Kerrville, TX 78029
830-257-3579
rodkennedy@stx.rr.com
www.rodkennedy.com

FT. LAUDERDALE, FLORIDA: Ellen Bukstel

Design Workshop Group
954-880-0250
ellen@bukstel.com
www.designworkshopgroup.com